Connecting Components, Dividing Communities

The focus of the project is on the consumer electronics industry, as this industry is growing rapidly and is facing or even causing many social and environmental problems throughout the world. The industry has only recently been the focus of public campaigns, and there is still limited awareness among the wider public. As the production chain of consumer electronic products is a truly global one, the sector is a particularly good example to discuss issues of globalisation with young consumers. The three-year programme of ‘makeITfair’ concentrates on young consumers because they can play a decisive role in moving the industry towards more equitable and sustainable production methods. At the same time, dialogues will be initiated with electronic brand companies to encourage them to take responsibility for issues throughout their entire supply chain.