Transparency in the orange juice supply chain from Albert Heijn and Refresco

Consumers can follow orange juice route with blockchain

Juice with a bitter aftertaste

A year ago, SOMO published “Juice with a bitter aftertaste”, a paper on the orange juice industry and the role of Dutch supermarkets. Three-quarters of the orange juice in Dutch supermarkets originates from Brazil, where labour conditions for pickers are often substandard  The report calls on Dutch supermarkets to use their power in the supply chain to improve labour conditions.

Albert Heijn supermarkets and Refresco  drinks bottler have now decided to make their product chains transparent with the help of blockchain technology.

Gisela ten Kate: “This is a good step forward in the area of transparency – setting a good example for other supermarkets. We hope that this will lead to real progress for fruit growers and orange pickers.”